Browsing an Avon catalog one fine weekend morning, I noticed that most of their brassieres were on sale. Yes, I confess. I occasionally shop from the Avon lady. My wife is swamped with friends who sell Avon, so why not make the best of it. That way, I don't even have to lift a finger to buy perfume.

Anyway, I asked my wife about the bra business. She tells me Avon is lowering prices to be more competitive in the C, D and E markets. There are a lot of brands out there that are really selling well despite their price, so Avon got muscled out of the A and B markets. Take for example Wacoal or Marks & Spencer. They may not be as popular where they're from, but here they fetch a high price. Imagine 2,000 pesos for a single pair. I mean, no frickin way! 2,000 pesos pays rent. I rent my apartment for 3,500 pesos, so 2K is a lot of money.

There's also stuff out there that takes the cake when it comes to improving the brassiere. Take for example, the Aloe Vera bra. It's supposed to moisturize and cool in addition to supporting cleavage. Triump has also launched a similar Aloe Vera product on top of its protein-laden bras.

Human modesty has come a long way since the fig leaf. I wonder what they'll come up with next?